Building privacy, security and trust in digital engagement
Fostering Trust Advocating Privacy Innovating Co-location Smart Cities Blog The Krowd App

Defining a privacy respectful business model for digital engagement

Fostering Trust

Only a conscious commitment to empower customers can halt the current downward spiral of trust in digital engagement.

Backed by a commitment to build a product or service development culture that respects privacy built on security.

Advocating Privacy

Digital privacy is needed for a free digital society

Privacy will not become ubiquitous until it becomes a commercial asset

The first freedom should be from location tracking. No other data gives such deep insight to who you are

Innovating Co-location

Unlocking location value for citizens & places, whilst sustaining location privacy, is achieved through the insight that it’s the co-location of people that is important, not their location

The Krowd App...

Smart Cities

The strategic challenge is to maximise the revenue opportunity for the local economy 

Fostering digital engagement in places keeps the data value local and maximises return on investment to the city.

Call us about our 5G localised digital economy project

Our Blog

Redefining Trust in Digital Engagement
Krowdthink has spent a long time researching and thinking about how to build a business that is fundamentally trustworthy when delivering a digital service. This blogsumm... (read more)
A Philosophical View of Digital Society
We often get asked by investors, why don’t you take the easy option, you have a solid idea for localised digital engagement, just get the data, sell it and make us ... (read more)
Privacy Settings are a Privacy Failure
The EU GDPR (General Data Protection Regulation) being written into statute this month explicitly calls for those storing or operating on personal data to follow the 7 pr... (read more)
Wi-Fi Location Privacy as a Commercial Asset
The Big Data mentality that pervades almost all Internet deployment technologies, services and apps, tends to think of location data as the diamond in the Big Data treasu... (read more)
Privacy as a Commercial Asset
Lets start by making a fundamental statement of belief – The current state of the Internet with regards to the commercialisation of our data and every online intera... (read more)
Facebook, Social Networks and the Need for RIPA Authorisatio...
Originally posted on Blog Now:
Increasi... (read more)
The Connection between Trust and Privacy in Social Networkin...
At Krowdthink we have spent a long time trying to determine the answer to this question. The answer is that no-one should really trust any online service completely becau... (read more)
The Dirty Little Secret of Event Apps
No one uses them. Ok not quite true. But no-one has cracked the code of regularly getting more than 50% of event attendees to download and populate their apps for use ove... (read more)
Why pseudonymity is important for the Krowd
When we are in a crowd, most people around us are strangers, in effect they are anonymous to us in terms of their name and who they are. Yet we already know things about ... (read more)
Delete should mean Delete!
The reasonably tech savvy amongst us have learnt that on our PC delete does not mean delete, it means the file is in the trash and is not deleted until the trash is empti... (read more)

Our Tweets

Why Ad tech does not get the #GDPR and its good news for consumers - lights up the murky corners of advertising
Good advice @PinsentMasons @computing on #GDPR 3rd party contracts such as cloud service providers @southwestcsc
OK apologies for misinterpretation
Either @c_scott75 does not understand the real intent of the #GDPR @StuartSumner or she understand sit all too well!
RT @dbarthjones: This is an excellent place to start reading on your data de-identification question:…
RT @JoeReevy: Why Your SEO Probably Won't Work #marketing #webdesign #networking
@rolandharwood @liz_odriscoll plse let me know if this happens again...would be happy to contribute
Damn missed this one....but was there any innovation ideas that were truly disruptive?
RT @minabird: Privacy is theft! Dave Eggers' big-screen takedown of Google and Facebook emerges via @theregister
@DEdward5 been working on data architecture for the IoT thru seamntic data architecture....might be interesting to chat sometime?
eeek! is all I can say....this guy lives on another planet...surely
Hackers steal #WiFi passwords in @TalkTalk @PostOffice attack but TalkTalk say no need to change pwds? really?
RT @jimhilluk: I don't normally share things like this, but it's a great Buckminster Fuller quote sent to me by my father-in-law. #buckmins…
Already being done by Facebook and others....just need a buyer for the data #gov #insurance etc
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